European fashion brand Olsen Europe launched its North American ecommerce site http://www.olseneurope.com in early November, only weeks before the largest online shopping day in history. Olsen Europe offered aggressive Cyber Monday promotions for online purchases through the North American site, including discounts up to 60% and free shipping, enabling today's busy women across Canada and the United States to shop the latest trends from the streets of Europe with ease and convenience.
Early reports of this year's Cyber Monday shopping volumes confirm the successful timing of Olsen Europe's North American ecommerce launch strategy for the 2010 holiday season. Dubbed 'Cyber Monday' by the National Retail Federation in 2005, the Monday after Thanksgiving has become the largest online shopping day of the year. Industry research firms have reported that Monday, November 29th, 2010 saw a 16% increase in online retail transactions over 2009, reaching a record total over $1.028 billion (U.S.).
"It was essential to our North American ecommerce launch strategy that OlsenEurope.com participate in this year's Cyber Monday shopping volume," explains Chery Halim, ecommerce manager of Olsen Europe. "Because Olsen Europe strives to be a best friend to our customers, it was very important for us to reach out to women across Canada and the U.S. with the ease and convenience of online shopping this holiday season."
Olsen Europe extends its women's coats global lifestyle brand through ecommerce sites across 11 countries, offering a full assortment of knit tops, sweaters, dress shirts, jackets, trousers and accessories. The company's merchandising team offers women a variety of wardrobe staples by combining statement color palettes, modern-casual wear, and a rotating inventory of apparel collections, all with a European appeal.
OlsenEurope.com ships orders with its central U.S. order fulfillment partner Fifth Gear, ensuring the best possible delivery times for customers across North America. Canadian orders receive expedited service through FedEx and are pre-cleared of import or custom duties. For a limited time, OlsenEurope.com also offers free shipping to any address across Canada and the U.S. with no minimum order value. December 21st will be the final day for guaranteed delivery of online orders by Christmas.
About Olsen Europe
As a leader in the women's fashion industry, Olsen Europe operates in over 50 countries worldwide. With 58 retail locations across Canada, Olsen Europe offers quality casual clothing for women who love life. Compassion and understanding for women are essential components of the brand philosophy - Olsen Europe is like a best friend.
WWW.OLSENEUROPE.COM WE ARE FRIENDS. WE ARE FASHION. WE ARE ONLINE.
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